RedDot Culture

brand identity, e-commerce website design, photo art direction

THE PROJECT

RedDot Culture wanted to create a place to get rid of the stigma behind buying art. They wanted to created an approachable, fun and almost cheeky atmosphere to bring art to everyone in a very accessible way.

THE PROJECT

Working closely with owner, Lily, we developed a playful logo that embodied the purpose of the red dot and allowed the art to take center stage.

Partnering with Redfield Photo, we created images that would capture a modern atmosphere for the art, using elements that were both high and low-end, so that the customer was transported into each vignette as if it were their own home.

We developed an e-commerce experience that would help visualize art within their space, and created areas that customers could interact and become more invested in the artist. 

More on the site design coming soon!

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