Devon & Pinkett


the project

Kate McManus approached us to brand and develop a new online presence for the launch of her newly renamed floral design business: Devon & Pinkett. We developed an elevated, fashion-focused identity and website, supporting her new brand direction and target market: brides with an editorial edge and bold style.

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We developed bold brand photography alongside Redfield Photography that was unlike any of her competitors. Our strategy was built around bold, editorial-style photography and Kate’s stunning floral flat-lays became the showcase for the promotions and website design.


For the website we wanted to immerse Kate’s clients in the world of Devon & Pinkett right away, so we created a landing page filled with her bold florals, building a strong brand presence upon first page load.


We layered photography, color blocks and letter forms to create unique brand imagery, compelling her clients to move through the site and every page in detail. We created a portfolio that can be arranged by color, so brides and clients can interact with the vibrant color palette of their choosing.


To market the launch, we created desktop and phone wallpapers using brand photography, to promote and share with blogs and other media outlets, building buzz for the newly relaunched brand.


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