Cora

brand identity, strategy, packaging design, web design

Cora approached Ink + Mortar for their rebrand and launch of their new 100% organic cotton tampon. We created an identity system to highlight the pillars of the brand. The customer experience was key to creating an elevated look and feel for a normally stagnant personal care item, so we created a package and unwrapping experience that was unlike any others on the market. We then brought the focus on customer experience to web and created a order page that clearly defined the product, price and delivery schedule.

cora-logo cora-pillarscora-packaging-1cora-packaging-6cora-packaging-7cora-packaging-10cora-packaging-4cora-packaging-5cora-packaging-8photography by Brittney Raine Photographycora-homepage

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