Cora approached Ink + Mortar for their rebrand and launch of their new 100% organic cotton tampon. We created an identity system to highlight the pillars of the brand. The customer experience was key to creating an elevated look and feel for a normally stagnant personal care item, so we created a package and unwrapping experience that was unlike any others on the market. We then brought the focus on customer experience to web and created a order page that clearly defined the product, price and delivery schedule.
photography by Brittney Raine Photography