true-beauty-marks-1 true-beauty-marks-2True Beauty Marks wanted a fresh brand update with the new launch of their premium hair and makeup services, Gina Kay, and expanding into a new space. We built two separate logo marks, one with custom hand-lettering and the other to showcase the subtle bohemian style of the brand.

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Business cards printed in duplexed green and cream cardstock with copper foil by Paper Meets Press.

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In lieu of Christmas gifts each year, Ink + Mortar sends New Years gifts to our clients, partners and friends, to celebrate the past year working together and to kick off the new one. This year’s calendar contained watercolor illustrations that were cut and overlaid, each unique for every month. The bases are made from reclaimed wood from North Carolina or Ohio and created by Sharon’s father, Fred McMullen, a woodsmith and sculptor based in North Carolina. No two bases are the same. It’s a tradition we look forward to keeping up for a long, long time!

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Madalynne

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When Philadelphia-based seamstress and sewing blogger Maddie Flannigan of Madalynne was looking to re-vamp her website, we jumped at the chance to tackle her creative vision. Drawing from vintage sewing items and calligraphic details, we created a brand identity that embodied the her hand-made pieces and a website that would feature her other offerings including her photography, classes and blog.

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ROAR for Good

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We created an identity for ROAR for Good, a fashionable safety device that will change the way women protect themselves every day. Their name alone explains their powerful message to help women feel safe and “live boldly and freely every day.” We wanted women to feel proud to own the device and create a luxe and bold feel for the brand, to match the strong women who would be wearing it.

Inspired by the alert the device makes when activated in the event of an attack, we conceptualized sound waves into 3D forms, creating shapes that were unique as the person wearing the device. These shapes became the foundation for our identity, the logo on top slightly deteriorated to show the worn nature of assault.

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BHLDN Sale

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A highlight of some of the favorite emails for BHLDN we created. The play of their custom font and the gorgeous new products put the perfect combination to entice the newly released sale items.

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Eva Olympia

eva-olympia-logoFashion and textile designer Luz Medina approached Ink + Mortar to create a logo for her clothing line. We created a custom hand-lettered logo for Eva Olympia, her line, and created tags with the backgrounds showcasing a peek of her hand-dyed textile designs.

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teaspoons-identityAlexis Siemons, owner of Teaspoons & Petals, approached us to create a new logo for her growing brand. Inspired by the softness of her style and her collection of vintage tea cups and tea canisters, we created a custom hand-lettered logo with gold details to match.

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Terrain Illustrations

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Still one of our favorite designs from our work with Terrain. All inked illustrations were created alongside the product photography and worked to help tell the “make-your-own-path” story.

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