We created an identity for ROAR for Good, a fashionable safety device that will change the way women protect themselves every day. Their name alone explains their powerful message to help women feel safe and “live boldly and freely every day.” We wanted women to feel proud to own the device and create a luxe and bold feel for the brand, to match the strong women who would be wearing it.
Inspired by the alert the device makes when activated in the event of an attack, we conceptualized sound waves into 3D forms, creating shapes that were unique as the person wearing the device. These shapes became the foundation for our identity, the logo on top slightly deteriorated to show the worn nature of assault.
Introducing… well…. it’s Ink + Mortar!
It wouldn’t be a full class schedule without a little branding! I’m Sharon McMullen, owner of Ink + Mortar, and I’m really excited to be offering two classes this fall to help build your brand’s aesthetic and to show you how we create our own handmade designs and bring them online. Cheer’s to tackling your brand’s image this fall and kicking off 2016 in style!
Introducing Michael Klipper and Mark Gernerd
As we grow our businesses, finances can become more and more daunting as the money starts coming in. Where is the best place to spend it? How can I manage my savings? How can I get to even start a savings?? We’ve all been there and these guys know how to get you past it with flying colors. Michael Klipper is the man behind growing so many financially sound creative businesses in Philly and Mark Gernerd is the fantastic financial planner who knows how to manage our growing assets. I’m thrilled they have jointly offered to teach a class on all things financial and kicking our financial growth into overdrive!
Introducing Kelly Heard
I met Kelly at Wordcamp Philly and when I learned her passion for sharing her depth of knowledge in all things Google, I knew we had to have her on board for our Back to School series! Kelly is the owner of Ambition Digital and her background and understanding of how to leverage these tools to better your business is a key reason we asked her to do two special classes for us!
ambition.digital / twitter / linkedin
Introducing Emma Still
We’re thrilled that Emma Still from SEER Interactive will be teaching a fantastic SEO course for our Back to School series! After taking Emma’s SEO class at Girl Develop It and being blown away by both the knowledge I learned and her amazing ability to teach, we had to bring her back to teach on for our series.
emmastill.com / instagram / twitter / linkedin / seerinteractive.com
Introducing Cheyenne Gil
Our first two classes for our Back to School workshops are here! Meet Cheyenne Gil, our teacher for all things photography. She’s a philadelphia-based boudoir photographer and talented beyond words. Cheyenne has been helping women feel confident in their own skin for years and is excited to share her expertise in creating beautiful imagery to help you create stunning images all your own.
cheyennegil.com / instagram / facebook
August is here and Fall is just around the corner! To kick-off this upcoming school year, we thought it was time we all went back to school, even just for a little while. Ink + Mortar is proud to present a collection of curated classes to help build your brand and your business. We’ve partnered with a selection of Philadelphia experts to host classes in our Old City studio, to share their knowledge in taking your business to the next level this fall.
It’s here! I’m sharing the video from Wordcamp Philly 2015 about the top 10 things I wish I had done before quitting my day job. These steps helped me jump into freelance life and hopefully they will help you as well. And a big thank you to Andrew Gormley for filming me that day. I hope you enjoy!
A highlight of some of the favorite emails for BHLDN we created. The play of their custom font and the gorgeous new products put the perfect combination to entice the newly released sale items.