Best Of Philly 2016


We can’t thank Philly Mag enough for honoring our Back-to-School classes with Best of Philly 2016! When we launched them last year, we didn’t realize the impact it would have on our community of friends here in the city and we’re truly thrilled to be honored with the award. We’re looking forward to kicking off Fall with more classes, so if you want to join us, sign up for our email list and you’ll be the first to know!

Cora featured on AIGA

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Thanks so much to AIGA for featuring Cora in their op-ed piece about changing the way we see feminine hygiene products! You can read the full article here.

true-beauty-marks-1 true-beauty-marks-2True Beauty Marks wanted a fresh brand update with the new launch of their premium hair and makeup services, Gina Kay, and expanding into a new space. We built two separate logo marks, one with custom hand-lettering and the other to showcase the subtle bohemian style of the brand.


Business cards printed in duplexed green and cream cardstock with copper foil by Paper Meets Press.

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In lieu of Christmas gifts each year, Ink + Mortar sends New Years gifts to our clients, partners and friends, to celebrate the past year working together and to kick off the new one. This year’s calendar contained watercolor illustrations that were cut and overlaid, each unique for every month. The bases are made from reclaimed wood from North Carolina or Ohio and created by Sharon’s father, Fred McMullen, a woodsmith and sculptor based in North Carolina. No two bases are the same. It’s a tradition we look forward to keeping up for a long, long time!

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When Philadelphia-based seamstress and sewing blogger Maddie Flannigan of Madalynne was looking to re-vamp her website, we jumped at the chance to tackle her creative vision. Drawing from vintage sewing items and calligraphic details, we created a brand identity that embodied the her hand-made pieces and a website that would feature her other offerings including her photography, classes and blog.

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ROAR for Good


We created an identity for ROAR for Good, a fashionable safety device that will change the way women protect themselves every day. Their name alone explains their powerful message to help women feel safe and “live boldly and freely every day.” We wanted women to feel proud to own the device and create a luxe and bold feel for the brand, to match the strong women who would be wearing it.

Inspired by the alert the device makes when activated in the event of an attack, we conceptualized sound waves into 3D forms, creating shapes that were unique as the person wearing the device. These shapes became the foundation for our identity, the logo on top slightly deteriorated to show the worn nature of assault.


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sharon-mcmullen-Back-to-school-2Introducing… well…. it’s Ink + Mortar!

It wouldn’t be a full class schedule without a little branding! I’m Sharon McMullen, owner of Ink + Mortar, and I’m really excited to be offering two classes this fall to help build your brand’s aesthetic and to show you how we create our own handmade designs and bring them online. Cheer’s to tackling your brand’s image this fall and kicking off 2016 in style!