ROAR for Good
We created an identity for ROAR for Good, a fashionable safety device that will change the way women protect themselves every day. Their name alone explains their powerful message to help women feel safe and “live boldly and freely every day.” We wanted women to feel proud to own the device and create a luxe and bold feel for the brand, to match the strong women who would be wearing it.
Inspired by the alert the device makes when activated in the event of an attack, we conceptualized sound waves into 3D forms, creating shapes that were unique as the person wearing the device. These shapes became the foundation for our identity, the logo on top slightly deteriorated to show the worn nature of assault.