Back to School: Branding & Digitizing your Art

sharon-mcmullen-Back-to-school-2Introducing… well…. it’s Ink + Mortar!

It wouldn’t be a full class schedule without a little branding! I’m Sharon McMullen, owner of Ink + Mortar, and I’m really excited to be offering two classes this fall to help build your brand’s aesthetic and to show you how we create our own handmade designs and bring them online. Cheer’s to tackling your brand’s image this fall and kicking off 2016 in style!

Digitizing Your Handmade Designs: Textures, Watercolor, Calligraphy & More

date //  thursday, october 8th, 6-9pm
cost // $65
location // 16 n 3rd street, second floor, old city

Curious how to bring your handmade designs like watercolor, calligraphy and textures online? Or how you can create an image then print it over and over again? In this hands-on workshop, we’ll be creating artwork with paints, watercolor, calligraphy pens, paper, vintage pieces and more and then I’ll show you how to digitize these designs. With transparent backgrounds and optimized for web and print you’ll have a new set of designs to use however you want! We’ll use both Photoshop and Illustrator to show different techniques for digitizing your art and you’ll walk away with both your new art files and the tools to create more on your own.

Build a Brilliant Brand

date //  thursday, november 5th, 6-9pm
cost // $65
location // 16 n 3rd street, second floor, old city

If you are looking to build a strong brand identity and are feeling lost, this class will give you the tools to create a brilliant brand at any stage of your business. You will learn how to implement our design process on your own project or business. We’ll cover five methods you can tackle to strengthen your brand with no design background needed: the power behind a good inspiration board (and how to actually create and use it!), typography, where to find great imagery, the importance of brand clarity and finally, design and branding tips that will help your brand stand out from the competition.

Tickets go on sale Tuesday, August 18th at 10am

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