Back to School: Google Analytics & Google Adwords with Kelly Heard


Introducing Kelly Heard

I met Kelly at Wordcamp Philly and when I learned her passion for sharing her depth of knowledge in all things Google, I knew we had to have her on board for our Back to School series! Kelly is the owner of Ambition Digital and her background and understanding of how to leverage these tools to better your business is a key reason we asked her to do two special classes for us!   /    twitter   /   linkedin

Kelly is offering two great classes to get you started and building your business through these Google Tools:

Google Analytics Fundamentals

date // tuesday, october 27th, 6-9pm
cost // $65
location  //  16 n 3rd street, second floor, old city

How well is your business’s web site performing? Do you know where your web visitors are coming from or what pages they view? What search terms they are using to find you? Are your ecommerce sales meeting your goals? Which of your ad strategies is actually driving web traffic and sales? Google Analytics can be a powerful tool to help you understand all of that and much more. Join us for a fundamentals course on setting up and managing a Google Analytics account, and how to make sure you’re getting the web data that is meaningful to your business and can help you unlock your web site’s potential.

Intro to Google Adwords

date // thursday, november 12th, 6-9pm
cost // $65
location  //  16 n 3rd street, second floor, old city

Google AdWords can be a great tool to build your business with even the smallest ad budget, in a scalable, real-time fashion. But navigating the AdWords bidding system and understanding how to create and manage campaigns to maximize your advertising ROI can be daunting for even the most tech-savvy business owners. Join us as we share everything from the basics of account setup to learning how the AdWords bidding system works; keyword planning; setting up ad groups and campaigns; writing ads that get clicks; optimizing landing pages; interpreting success metrics such as ad impressions, click-throughs, visitor conversions; and more.  (note: this is a basics course and does not cover more advanced topics such as Google remarketing, video or shopping campaigns).

Tickets go on sale Tuesday, August 18th at 10am

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